A Book You Need: The Ultimate Guide to G.I.Joe 1982-1994 (2nd ed.)

So the cover calls this book a price guide, and there's certainly collector's market pricing info contained within, but that's probably not why you're going to want this. You will want it because it contains pictures and descriptions (often quite detailed) of every G.I. Joe: A Real American Hero action figure, vehicle, playset, and accessory that Hasbro produced in that toyline's run.* If you're anything like me, you'll spend a whole lot of time scouring this book for the Joes you had, the ones you always wanted, and a whole lot that you probably didn't even know existed in the first place. It's part Sears Wish Book, nostalgia chow, and semiotic analysis of the 80s through one of the decade's most popular toy franchises all in one.

Seriously, even without looking at the years that each line was being produced, you can tell exactly when the Cold War ended. Down goes the Berlin Wall, and in come the neon color schemes and bizarre subsets devoted to drug enforcement, dinosaurs, and space monsters.

* Well, not the Sgt. Savage stuff, which seems an odd omission because the Street Fighter 2 sub-line is included, but I'm sure Mark Bellomo had his reasons.


  1. No better way to sell more than to publish a book that you sell (umm, a catalog?) to make sure people then get more of the product.

    Thank you, Hasbro.


    Steven G. Willis


    Hasbro had NOTHING to do with this book WHATSOEVER. I wrote it with Larry Hama's original research material in mind, and it was published by Krause Publications (NOT AFFILIATED WITH HASBRO IN ANY WAY!).

    I wrote this tome because I am passionate about collecting vintage 3 3/4" G.I. Joe figures and own every single piece from this line that was photographed in my own home for this--MY book.


    -- Mark W. Bellomo

    P.S. But I DO thank the blog's author for posting such a nice review. Thanks, man!

  3. Thanks back at ya for a fun read, Mark!

    Out of curiosity, though, why not the Sgt. Savage line? Because of the slightly different scale, the fact that it came out in '95, a lack of space, or even maybe just a lack of interest on your part?