Boston comic book shop Comicopia had a float in this year's Boston Pride Parade, with the employees dressing up as comics and cartoon characters to hand out comics to the crowd (the Rainbow Lantern-themed Blackest Night #0, appropriately enough, according to this article). Here's a video:
Open-mindedness and public outreach? They do know they're in comics retail, right?
(They do. And Comicopia is an awesome shop. Check them out next time you're in the Kenmore Square area of Boston.)