Yup. Nothing says fun like a toy that allows you to simulate nuclear war in you own bedroom! I especially dig the little helmets and antennae the men are wearing... that'll protect 'em for sure. I wonder if they're made from the same material as those fallout-proof school desks kids used to have to duck and cover under?
(Ad from Blackhawk #205, cover date February 1965, which is a treasure trove of great ads, as well as cover appearances by two of DC's most beloved Silver Age chestnuts... gorillas and hyper-evolved giant heads!)