How to quadruple (or more) your blog traffic overnight:

Get included as a blind link in Rich Johnston's column.

(Scroll down to the bit about blogs talking about that Heroes for Hire cover. I'm the word "image." Which is sort of ironic, seeing as I'm one of the few bloggers who didn't actually include the actual image anywhere. And I only really mention it offhandedly. But there ya go.)

So if you're here for the first time, um, hi. Can I offer you a soda or something?

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