From The Beat's coverage of a recent Marvel investors' press conference:
"'More and more, the heart of Marvel is comic books,' said (Marvel vice chairman Peter) Cuneo."
This might just be the comic book related quote of 2005. I realize it's early to make such a claim, but unless Rob Liefeld starts up another publishing company or John Byrne states that he likes to eat babies or something, I really don't know how you're gonna beat it.
Also of note in the article are Avi Arad's profuse apologies for Elektra and Marvel's plans to reintroduce comic books to the shelves of 7-11 (suddenly it's 1982 all over again, and life is sweet).
These are pretty bold statements for a license generating company, don't you think? You'd almost think they were getting back into publishing or something.